Bagel Beanery is a local favorite in Grand Rapids, but the brand currently could use a fresh update. With an logo designed to be approachable, Bagel Beanery can attract a wider audience of consumers. The focus on the fact that they serve both coffee and bagel sandwiches was key. A bag, cup, sandwich wrap, gift card, menu and 2 frequent member cards make up this campaign. The feel of the content is fun, but modern and structured. The eatery menu is a to-go menu that customers could pick up to get a quick look at some of the the food and drinks Bagel Beanery serves. The color palette helps them stand out against competition, while still keeping true to being a Grand Rapids staple.