Work Details

Florri

Page In-Progress

Timeline

September – November 2022

My Role

Prompted solo project for Google UX Design Professional Certification Course

Product Description

Florri is a business to business mobile app for floral designers that allows users to order product and manage their inventory.

Tools

Figma

Problem

Florists would like to streamline their product ordering and inventory management.

Florists have to manage a wide variety of products to sustain their business. 

Florists have to manage a wide variety of products to sustain their business. Florri aims to help ease time spent on inventory management, and ordering. With a gap in the market of connecting florists with nearby floral distributors, Florri will help businesses grow and connect and strengthen their relationships and community.

SOlution

Create the Florri ecosystem

Connect Florists To Distributors

Working business-to-business, Florri aims to connect both ends of the floral industry in one location. Florri will use geolocation to match businesses up with local distributors first, before opening the range for whatever product needs a florist may have.

Ease Inventory Management

Florri will keep track of your pruchases and categorize them for users. A Floral shops entire inventory can be easily accessed to manage; users can add or remove products and quickly reorder something again. Intergration of the mobile app alongside of Florri’s POS (coming soon) will take inventory mangement to the next level. 

Foster A Sense Of Community

Community is important no matter what industry you’re a part of. Florri will have a social media aspect that will allow both florists and distributors alike to connect with one another. Profiles where users can share their thoughts, post arrangements for inspiration, and in-app messaging will all be included within our world.

01
Define

Understanding the problem

Defining project goals

Setting a schedule

 

02
Research

Competitive Audit

User Interviews

Pain Points

Journey Maps

Personas

03
Design

Paper Wireframes

Lo-Fi Wireframes & Prototypes

Usability Testing 1

Hi-Fi Mockups

Usability Testing 2

Hi-Fi Prototype

04
Going Forward

Takeaways

Next Steps

Competitive Analysis

The competition focused either on sales or community, not both.

Florists have to manage a wide variety of products to sustain their business. Florri aims to help ease time spent on inventory management, and ordering. With a gap in the market of connecting florists with nearby floral distributors, Florri will help businesses grow and connect and strengthen their relationships and community.

User Interviews

Users wanted to spend less time managing inventory, so they could spend more time being creative.

Lets dig in with some questions

  • What is one of your favorite things about being in the floral industry? and least?

  • Where do you order your products from currently?

  • How do you currently keep track of your inventory?

  • How much time in a week do you spend ordering or managing product?

  • What would make managing your inventory easier?

  •  How important is it to you to connect with others in the same field? Why?

I conducted both in-person and remote interviews with 6 professionals within various areas of the floral industry, and created empathy maps to better understand users and their needs.

The user group confirmed many of our initial thoughts about Florri customers. During interviews we did find that while excited about the concept, some worried about not being technologically savvy enough to use the app properly, and that time is usually very limited when it comes to ordering product.

INSIGHTS & User Pain Points

Interviews revealed where Florri can help

01
Inventory Management

Many users spoke about having to order from multiple vendors to fully maintain their products. Florri is looking to help keep all inventory in one area.

02
Local Distribution

Finding a distributor that is close enough to get the product the florists need in time. We will work with distributors to get them paired up with florists within their regional shipment locales.

03
Technology Knowledge

Some users expressed concern about their lack of tech usage. Florri will include guided walkthroughs for initalset-ups, as well as help docs and videos.

04
Lack of Community

Florri will also integrate a social aspect where users can add fellow florists/distributors to network and share what they are up to.

User Persona

Let's meet one of our personas, Dee.

Dee is a floral shop owner who needs straight-forward inventory management because of limited time and tech knowledge.

Starting the Design

Now that we better understand the user, lets get started.

Florists have to manage a wide variety of products to sustain their business. Florri aims to help ease time spent on inventory management, and ordering. With a gap in the market of connecting florists with nearby floral distributors, Florri will help businesses grow and connect and strengthen their relationships and community.

Paper Wireframes

Getting The Ideas Out On Paper

Multiple versions of the homepage were drafted to find the balance between information of linking a users own personal shop, and displaying product for sale. Having the most important details for each easily accessible on the homepage was top priority.

Lo-Fi Digital Wireframes and Prototype

Bringing The Concepts To Screen

Using a full set of lo-fi digital wireframes, I created a user flow for our persona Dee, so she could reorder the flowers she needed more of again.

Usability Study

Getting it in the users hands

Florri has undergone 2  usability studies with 5 participants in the floral industry. Our current focus is on the floral shop owners/employees. Round 1 was a low-fidelity prototype with digital wireframe mockups. Round 2 used a high-fidelity prototype and showed what areas still needed more work.

Round 1 Findings
  • Some users struggled to locate the “My Shop” button
  • A guide could be beneficial during account creation.
  • Simplify the reports & analytics screens for users.
Round 2 Findings
  • Adding a bottom nav bar greatly increased user confidence to find their shop.
  • Users would like options to customize their shop area.
Hi-Fi Design

Full Color Display

Hi-Fi prototype

Getting it in the users hands

Florri has undergone 2  usability studies with 5 participants in the floral industry. Our current focus is on the floral shop owners/employees. Round 1 was a low-fidelity prototype with digital wireframe mockups. Round 2 used a high-fidelity prototype and showed what areas still needed more work.

Round 1 Findings
  • Some users struggled to locate the “My Shop” button
  • A guide could be beneficial during account creation.
  • Simplify the reports & analytics screens for users.
Round 2 Findings
  • Adding a bottom nav bar greatly increased user confidence to find their shop.
  • Users would like options to customize their shop area.

Next Steps

  • Design remaining user flows for other areas of the app.
  • Conduct further usability studies to make sure that all pain points are being met.
  • Interview users and discover what else they may like in an app like Florri.

Learnings

  • Designing for millions of users means removing inherent biases and using data to make decisions.
  • There are many facets to business-to-business, and that it is an iterative process.
  • Rushing to the high fidelity stage might be tempting, but most of the work is everything that happens before that step.
  • Getting real feedback from people within the target industry was key to understanding and unlocking potential

Fin.