Work Details
Nina Kumar DDS Branding & Site Design
Client
Nina Kumar DDS
New York, NY
Roles & Responsibilities
- UI / UX Design, Rebranding, Web Development
- User Research: Competitive Analysis, Surveys, Personas, Journey Mapping
- UX Design: Sketching, Prototyping
- UI Assets
- Engaging with stakeholders
Stakeholder Needs
Kumar wanted a full rebranding. Then to apply the new brand to a new responsive website that felt modern, fun, and approachable.
User Research
Surveys indicated the most important needs were; Updated & easily accessible information, and mobile-friendly.
Solutions
Prioritizing a scalable responsive design, Engaging layout to retain users page time, Hierarchy structure to increase SEO and visibility.
Branding
User Personas & Wireframes
Final Templates
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