Work Details

Nina Kumar DDS Branding & Site Design


Nina Kumar DDS

New York, NY


Roles & Responsibilities
  • UI / UX Design, Rebranding, Web Development
  • User Research: Competitive Analysis, Surveys, Personas, Journey Mapping
  • UX Design: Sketching, Prototyping
  • UI Assets
  • Engaging with stakeholders
Stakeholder Needs

Kumar wanted a full rebranding. Then to apply the new brand to a new responsive website that felt modern, fun, and approachable.

User Research

Surveys indicated the most important needs were; Updated & easily accessible information, and mobile-friendly.


Prioritizing a scalable responsive design, Engaging layout to retain users page time, Hierarchy structure to increase SEO and visibility. 


User Personas & Wireframes

Final Templates

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