Work Details
Wager Evans Dental Branding & Website Design
Client
Wager Evans Dental
Reno, NV
Roles & Responsibilities
- UI / UX Design, Web Development
- Rebranding
- Engaging with stakeholders
- User Research: Competitive Analysis, Surveys, Card Stacking, Personas
- UX Design: Sketching, Prototyping
- UI Assets
Stakeholder Needs
Client wanted a branding refresh. An approachable feel that was inspired by the surrounding landscape of Nevada. Carrying that through to a responsive website.
User Research
Surveys revealed that users wanted the site to be easy to navigate, informational, and help lessen “dentist fear”.
Solutions
Incorporated outdoor and mountain illustrations to soften the overall feel of the site and make it feel more familiar.
An intuitive site architecture that let the user find their page easily.
Branding
User Personas & Wireframes
Final Templates
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