Work Details

Wager Evans Dental Branding & Website Design


Wager Evans Dental

Reno, NV


Roles & Responsibilities
  • UI / UX Design, Web Development
  • Rebranding
  • Engaging with stakeholders
  • User Research: Competitive Analysis, Surveys, Card Stacking, Personas
  • UX Design: Sketching, Prototyping
  • UI Assets
Stakeholder Needs

Client wanted a branding refresh. An approachable feel that was inspired by the surrounding landscape of Nevada. Carrying that through to a responsive website.

User Research

Surveys revealed that users wanted the site to be easy to navigate, informational, and help lessen “dentist fear”.


Incorporated outdoor and mountain illustrations to soften the overall feel of the site and make it feel more familiar. 

An intuitive site architecture that let the user find their page easily.


User Personas & Wireframes

Final Templates

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