Wager Evans Dental Branding & Website Design
Wager Evans Dental
Roles & Responsibilities
- UI / UX Design, Web Development
- Engaging with stakeholders
- User Research: Competitive Analysis, Surveys, Card Stacking, Personas
- UX Design: Sketching, Prototyping
- UI Assets
Client wanted a branding refresh. An approachable feel that was inspired by the surrounding landscape of Nevada. Carrying that through to a responsive website.
Surveys revealed that users wanted the site to be easy to navigate, informational, and help lessen “dentist fear”.
Incorporated outdoor and mountain illustrations to soften the overall feel of the site and make it feel more familiar.
An intuitive site architecture that let the user find their page easily.
User Personas & Wireframes
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